self love, and all the extras

It is challenging to scroll through Instagram or flip through a magazine in 2020 without continually hearing the phrase self-love. Not saying anything with "loving yourself" is wrong, but in a "Me" based society that puts the sense of self before "we," is it really conducive to promote a world that encourages to love yourself even more? 

Loving yourself can mean different things to different people. Some reserve their Sundays for quiet time and meditation, while for others, this “self-love" mentality is used as motivation to buy themselves that extra handbag or indulging on the second scoop of ice cream.

But if we really took a step back and paused, we would ask ourselves, where does "self-love" really come from?